Community Guidelines

We are not the internet police and we do not moderate other platforms. But we will act on off-platform conduct where it creates a concrete risk on ours — for example where a person uses their profile as the hub of an off-platform harassment campaign, where they belong to an organisation dedicated to violence, where they are subject to relevant criminal proceedings, or where credible evidence shows they present a danger to other users, especially minors.

A profile on Social Page is primarily a set of links. Publishing a link to prohibited material is treated exactly the same as publishing that material yourself. This includes redirect chains, link shorteners, gateway pages, QR images, links hidden inside an image or a text block, and links that behave differently depending on who clicks them.

• Pornographic material and explicit sexual acts, real or animated, whether uploaded, embedded, set as a background, or reachable through a link on your page.
• Visible genitalia, anus, or female nipples in a sexual context, including in avatars, backgrounds, cards and video.
• Sexual services, escorting, or solicitation, whether paid or unpaid.
• Fetish content presented for sexual gratification.
• Sexually explicit text, including erotica in a biography, text block or AMA answer.
• Links, referral codes or gateway pages leading to adult subscription platforms, camming sites or adult marketplaces.
• Sexualised content that appears designed to appeal to minors.

• Non-sexual nudity in art, classical works, breastfeeding, medical or health contexts, and protest, where it is clearly not presented for gratification.
• Suggestive but clothed imagery, including swimwear and cosplay, provided it is not pornographic and does not involve a minor.
• Frank discussion of sex, sexuality, sexual health and identity in non-explicit terms.
• In-game violence or partial nudity that appears in ordinary game screenshots and trailers.

• Threatening to kill, injure, sexually assault, abduct or attack a person or group, whether stated seriously or framed as a joke that a reasonable person would read as a threat.
• Calling for, encouraging, celebrating or offering to fund violence against a person, a group or a place.
• Publishing an individual's home address, workplace, school, routine or location alongside hostile framing, which we treat as incitement rather than merely doxxing.
• Wishing or hoping for a person's death or serious harm, including "hope you get hit by a bus" style statements directed at a real, identifiable person.
• Aspirational or conditional statements of violence, threats against public figures, and threats framed as predictions.

• Real footage or imagery of death, dismemberment, mutilation, execution, torture, severe injury or animal cruelty, whether presented for shock, entertainment or as a background.
• Content that celebrates a real violent event, or that mocks the victims of a violent event, a disaster or a genocide.
• Extremely graphic accident, crime-scene or medical imagery used decoratively.

Video-game violence and gore in game footage, trailers and screenshots is allowed. Documentary, news and educational material about real violence may be allowed where it is clearly contextualised and is not gratuitous, but a public profile page is rarely the right place for it, and we may remove it even where the intent is legitimate.

• Representing, or claiming membership of, a terrorist organisation, a violent extremist movement, a violent hate group, a criminal organisation or a mass-violence perpetrator cult.
• Praising, endorsing, or seeking to legitimise such organisations, their leaders or their attacks.
• Publishing their manifestos, propaganda, recruitment material, insignia or branded content.
• Recruiting for, coordinating with, fundraising for, or directing people towards such organisations.
• Glorifying the perpetrator of a mass shooting, terrorist attack or hate-motivated killing, including using them as an avatar or a username reference.
• Instructions for making weapons, explosives or other devices intended to cause mass harm.

• Slurs and epithets targeting a protected characteristic, including deliberately misspelled, abbreviated, leetspeak, coded or emoji-substituted forms.
• Dehumanising comparisons, including comparing a protected group to animals, insects, disease, filth or subhuman entities.
• Statements of inferiority, generalisations attributing criminality, dishonesty or moral failure to a protected group, and harmful stereotypes presented as fact.
• Calls for exclusion, segregation, deportation, denial of rights, or the removal of a protected group from a place or activity.
• Hate symbols, flags, insignia, numeric codes and gestures associated with hate movements, including in usernames, avatars, badges, effects and background art.
• Denial, distortion or trivialisation of a documented genocide or mass atrocity, or of the historical persecution of a protected group.
• Deliberate and repeated misgendering or deadnaming of a person, and content that pathologises identity as a disorder.
• Coded hate: dog whistles, numeric references, in-group terminology and layered irony used to signal hateful ideology while maintaining deniability. We assess the signal, not the plausible deniability.
• Praising, quoting approvingly, or presenting as aspirational any person or ideology primarily known for hatred of a protected group.

• Discussing, criticising, satirising or condemning hate speech, including quoting it where the framing makes the condemnation clear.
• Reclaimed use of a slur by a member of the group it targets, in a self-referential and non-attacking way.
• Robust criticism of religions, ideologies, institutions, governments, political positions and practices, as distinct from attacking people for having a protected characteristic.
• Educational, historical, news and academic reference to hate movements and their symbols where the purpose is clearly documentary.

• Repeated, unwanted contact or attention directed at a specific person, including through AMA submissions after they have made clear it is unwelcome.
• Using a profile, card, text block or username to insult, mock, degrade or intimidate a named or identifiable individual.
• Building a page whose purpose is to attack, catalogue or shame a person or a small group of people.
• Sexual harassment: unwanted sexual advances, sexual commentary about a person's body, sexualising someone without their consent, and unsolicited sexual imagery.
• Mocking a person for a disability, a serious illness, a bereavement, a traumatic event or their appearance.
• Encouraging others to harass a person, including by posting their handle with hostile framing, coordinating a raid, or organising mass reporting.
• Malicious impersonation of a person in order to embarrass, discredit or provoke harassment against them.
• Continuing to target someone through new accounts after being blocked, reported or actioned.

Organising or joining a group effort to overwhelm a person is treated more severely than an individual insult, because the harm scales. This includes coordinating AMA floods, mass reporting to trigger automated action, and directing an off-platform community at a profile.

AMA lets anyone submit a question to a profile that has the feature enabled. Submissions are rate-limited to around 20 per hour per submitter, and every submission is attributable to either an account or an irreversible fingerprint. Anonymity to the profile owner is not anonymity to us.

• If you ask: do not use AMA to abuse, threaten, sexually harass, dox, spam, advertise or bait. Do not use it to contact someone who has told you to stop.
• If you answer: you decide what to publish. Publishing an abusive question together with a pile-on invitation makes you responsible for what follows. Publishing a question that contains someone's private information republishes that information.
• If it becomes a burden: you can disable AMA on your profile at any time, and you can delete any question without answering it.

Criticism of a public figure's public actions, negative reviews, competitive rivalry, banter between people who both consent to it, and unflattering but factual statements are not harassment. Public figures accept more scrutiny than private individuals, but they do not lose protection against threats, doxxing or sexual harassment.

• You must not promote gambling or gambling-adjacent products to an audience that includes minors, and you must not promote unlicensed operators at all.
• Where you promote any product for money, free goods, entitlements or a commission, you must disclose that relationship clearly and prominently on the profile, not in small print. Where advertising law applies to you, meeting it is your responsibility.
• Referral, affiliate and creator codes are allowed where the underlying product is permitted, the relationship is disclosed, and the terms of the programme allow it.
• Do not misrepresent odds, winnings, returns or risk, and do not present gambling as a reliable source of income.

• Phishing: pages, links or forms designed to capture credentials, payment details, recovery codes or two-factor codes for any service.
• Fake giveaways, prize claims, drops and airdrops, including those requiring a fee, a wallet connection, a survey or an invite chain.
• Investment fraud, including guaranteed-return schemes, signal groups, pump-and-dump promotion, fake trading bots, and cryptocurrency, NFT or token scams.
• Pyramid schemes, multi-level marketing recruitment, money-mule recruitment, cash-flipping and money-laundering solicitation.
• Charity fraud and fabricated fundraising appeals, including fake medical or emergency causes.
• Fake technical support, fake staff impersonation, and pages that pretend to be a moderation, verification or account-recovery process.
• Deceptive commerce: taking payment for goods, services or digital items you have no intention or ability to deliver.
• Bait-and-switch links, cloaked destinations, forced redirects, fake download or play buttons, and pages that behave differently for a moderator than for an ordinary visitor.

• Selling, buying, renting or advertising game accounts, and selling or buying accounts on this Service.
• Selling or distributing cheats, aimbots, wallhacks, exploit tools, modified clients, private servers offering unfair advantage, or bans-for-hire.
• Advertising rank boosting, account sharing services or match-fixing.
• Real-money trading of in-game items where the game's own rules prohibit it.
• Selling or trading beta keys, review copies, region-locked keys or keys obtained through fraudulent means.
• Impersonating a game developer, publisher, tournament organiser or esports team to run a fake recruitment, playtest or prize process.
• Fake anti-cheat, mod installers or launchers that carry a payload.

• Bulk or repetitive content, keyword stuffing, hidden text, and pages built for search manipulation rather than for people.
• Link farms, doorway pages, and profiles whose only purpose is to funnel traffic to unrelated commercial destinations.
• Unsolicited advertising through AMA submissions.
• Mass-created profiles, whether by automation or by hand, including networks of near-identical pages.
• Recycling a profile as disposable advertising space after an enforcement action.

• Buying, selling, exchanging or artificially generating profile views, unique visitors, link clicks, likes or preset popularity.
• Using bots, scripts, view farms, proxy rotation or engagement pods to inflate any statistic.
• Manipulating badge criteria, or misrepresenting a badge, verification status or entitlement tier you do not hold.
• Coordinated mass reporting intended to trigger enforcement against someone who has not broken the rules.
• Creating accounts to circumvent a rate limit, a feature gate, a gift eligibility rule or an enforcement action.
• Username squatting, hoarding or trading, as described in the next section.

Where we detect inflated metrics, we may reset the affected statistics as well as taking action against the account. Analytics are meant to tell profile owners something true; a manipulated number is worthless to everyone.

• Presenting yourself as another real person, a brand, a game, a studio, a team, a tournament, a charity or a public authority.
• Presenting yourself as a member of our staff, a moderator, or an official support channel.
• Copying another user's username, display name, avatar, biography, theme and links in combination, in a way likely to confuse visitors.
• Using a verified badge, badge imagery or visual styling to imply official status you do not have.
• Claiming a sponsorship, partnership, endorsement, employment or affiliation that does not exist.
• Creating a profile in the name of a deceased person in a way that is deceptive or disrespectful to their family.

These are welcome, provided nobody could reasonably be misled. Label the page clearly in the display name or at the top of the biography — words like "fan page", "parody" or "unofficial" — do not claim to be the subject, and do not use the labelling as cover for harassment, defamation or fraud. A disclaimer buried at the bottom of a page is not clear labelling.

• Usernames are first-come, first-served, are licensed to you rather than owned by you, and form part of your public address.
• Do not register usernames in order to sell, rent, trade or withhold them. Do not accumulate names you have no intention of using.
• Do not register a username that impersonates a person or organisation, or that falsely implies staff or official status.
• Do not use a username that is a slur, a hate reference, a threat, sexual content involving minors, or otherwise breaches these guidelines. The same applies to display names, subdomains and connected custom domains.
• A username you release may be held for up to 180 days before it becomes available again, and we keep username history so impersonation and evasion can be investigated.
• We may reclaim, rename or release a username that breaches these rules, infringes a trademark, or is being squatted, normally with notice and an opportunity to choose a replacement.

To raise a name or trademark dispute, write to [email protected] with evidence of your rights.

• Automated scanning. Uploaded images and video are analysed before publication, and compared against fingerprints of previously removed content.
• Abuse trip-wires. Automated signals flag patterns such as rate-limit abuse, mass registration and suspicious link behaviour.
• Reports. Signed-in users can report a profile, a card, a media asset, an AMA question, a text block, an upload or an account. Reports about the same target are grouped so that a genuine problem is not lost in duplicates.
• Proactive review. Our team reviews discovery surfaces and responds to trends, legal notices and authority requests.

Reports and automated flags enter a single moderation queue. A reviewer claims an item, examines the reported content in the context of the whole profile and the account's history, and applies these guidelines. Claims expire if a reviewer does not complete them, so nothing sits unowned. Every decision is written to an audit trail recording who decided what, when and why.

Each case is assigned a severity — low, medium, high or critical — which drives how quickly it is reviewed and how firmly it is actioned. In deciding, reviewers weigh:

• The seriousness of the category, and whether anyone is at risk of real-world harm.
• Whether a specific person is targeted, and whether that person is a private individual or a minor.
• Reach: a public, indexed profile with traffic carries more harm than an unpublished draft.
• Intent and framing, including whether the content is documentary, satirical or educational.
• Whether the conduct looks deliberate, coordinated or evasive.
• Your history: a first mistake is treated differently from a pattern.
• Whether the harm can be undone by removing one item rather than actioning the account.

This is the complete list. We have no hidden penalties.

We may also apply technical measures that are not account penalties: blocking a specific file hash, rate-limiting an action, disconnecting a domain, resetting manipulated statistics, or revoking an entitlement obtained through abuse.

For most categories we escalate rather than jumping to a ban, so that people who make a mistake can correct it.

• Warnings and removals weigh less as time passes without further violations. A single old warning will not, by itself, escalate a new minor issue to a suspension.
• Several violations found in one review are normally treated as one incident, not as separate strikes.
• Attempting to evade an action — re-uploading removed content, creating a new account, moving the same material to a new domain — escalates immediately.
• Critical categories bypass the ladder entirely. There is no strike count that protects child-safety, threat, malware or terrorism violations.

When we act, you receive an in-app notification recording what was actioned, the reason, the date, and the deadline to appeal. Your full history is visible on the account standing page. We may act before notifying you where content is manifestly unlawful, where there is a risk of imminent harm, or where notice would frustrate an investigation or is prohibited by law.

1. Open the profile and use the report control on the page.
2. Choose what you are reporting: the profile itself, a card, a media asset, an AMA question, a text block, an upload or the account.
3. Choose the closest category: inappropriate media, inappropriate text, harassment, spam, impersonation, adult content, or other.
4. Add detail. The single most useful thing you can do is say which part of the page is the problem and why, because it saves a reviewer guessing.
5. Submit. You will not be told the identity of the person you reported, and they will not be told yours.

Reporting requires you to be signed in, and you cannot report your own content. For anything urgent, unlawful, or involving a minor, email [email protected] as well, with the profile address, so it reaches a human immediately.

• Your report is grouped with any other reports about the same target and prioritised by severity.
• A reviewer assesses it against these guidelines and takes one of the actions listed above.
• We will tell you that your report was received and closed. We do not disclose what action we took against another person's account, because that is their personal data.
• If we need more information, we may contact you. Please reply — reports that cannot be understood are the hardest to action.
• Disagreeing with an outcome is legitimate. Re-reporting the same content repeatedly without new information is not, and may itself be treated as abuse.

• Reports must be made in good faith. Knowingly false reports, automated reporting, and coordinated mass reporting are violations in their own right and can lead to a suspension or ban.
• Using the report system as a weapon in a rivalry, to silence criticism, or to harass someone is a violation.
• Retaliating against someone because you believe they reported you — publicly accusing them, targeting them, or organising others against them — is a serious violation and is treated as harassment.

• Identify the specific action you are appealing. Your account standing page lists each one.
• Explain why you believe the decision was wrong: the content was misread, the context was missed, the account was compromised, the material was licensed, the target was not a real person, or the item was not yours.
• Give evidence where you have it — a licence, permission, the original source, or the context the reviewer could not see.
• Be straightforward. Appeals are read by people, and an honest explanation of a mistake is more persuasive than an argument that nothing happened.

• Appeals are reviewed by a member of the moderation team, and wherever practical by someone other than the person who made the original decision.
• The action stays in force while the appeal is reviewed.
• One appeal is allowed per action, and its outcome is final within the Service.
• If the appeal succeeds, we reverse the action and restore the content or access where we technically can. Some content cannot be restored, particularly where an automated scan deleted a file, and we will tell you if that is the case.
• If the appeal fails, we will tell you which rule was applied. You are then free to publish compliant content, or, in the case of a permanent ban, to stop using the Service.
• If you cannot sign in to appeal, or the 14-day window has passed for a reason outside your control, write to [email protected].

Appealing does not limit any right you have under law, including the right to complain to a regulator or, where one is available to you, to refer a moderation decision to an out-of-court dispute settlement body.